High frequency lexis grouping:
Text B-Recipe that appeared in a cookery magazine in 2004
Text C: An extract from a children's story called Mr Bump Loses his memory'
Text E: Transcript from a transaction in a newspaper's shop.
Text F: An extract from an IM conversation, taken from an internet forum.

In all four texts, high frequency lexis is used to communicate in an easy and understandable manner. The recipe in text B uses easy and straight forward sentences so the readers and can easily follow the instructions. Again; if the language was too difficult for people to understand, then the purpose of teaching people to cook the cake is pointless, as they wouldn't understand what they're supposed to be doing. Text C uses easy language so the children who are reading the book will understand what's happening, this helps with the purpose of entertaining the children, as if the language was too difficult then they wouldn't be able to understand and therefore not find it entertaining. Text E and F is a transcript/extract from a transcript, showing high frequency, everyday language, as they are performing everyday tasks, it would be unnecessary and not normal to have low frequency lexis. When having a conversation in a newspaper shop, you don't use high terminology, the purpose-in this case-is to settle his newspaper account, this doesn't take a huge amount of conversion or intellectual language. Nor does the conversation from the internet forum, which uses a lot of nonstandard language and abbreviations, perhaps because it is easier to type these that the whole word or sentence.

Text A: Extract from Obama's speech:

'The majority of those who died today were children - beautiful, little kids between the ages of 5 and 10 years old. They had their entire lives ahead of them - birthdays, graduations, weddings and kids of their own. Among the fallen were also teachers, men and women who dedicated their lives to helping out children fulfill their dreams.'

Text B: Advert

'YOU WON'T TELL YOUR MUMMY, WILL YOU? 

If this makes you feel uncomfortable, imagine it makes them feel'

The obvious link between these two pieces are the common theme of children and danger, although the second one is a little more ambiguous and a different form, the purpose of both is still the same. They both are attempting to stand up for the innocence of children and stop a awful situation from happening - Obama being school shootings and gun use in general and the advert is to stop child abuse. Both maintain the image of the children being innocent and, in a way, weak. They portray a dominant adult state, perhaps giving the feeling that the older generation should be supporting and looking after them, and hinting at a degree of responsibility. This is shown by the 'your mummy' from text B, 'your mummy' is meant to be looking after you and guiding you, if something has happened that's not right, which is what this advert is hinting at, your parents should be among the first to know so they can support you. In turn; being responsible for them and their well-being. 

However; the obvious difference is the hiding from the adult figure in text B and the loss that is shown in text A. In text A, the children are directly addressed - 'beautiful little kids...' - but in text B they are simply referred to as 'them', showing isolation and distance, this advert is not supposed to be aimed at children, and neither is the Obama's speech, but in text B they purposely don't use the word children, other than the fact of it being unneeded, it is a bigger impact since the identity is hidden, this could be any child, and not only is it child, its plural ('them'). Text A takes the approach of sympathy and empathy with the parents and teachers of the children, although Obama didn't know anything about these children, he still says they were 'beautiful' and would go on to have various occasions happen to them, such as birthdays and weddings etc, this plays with the emotions because although the primary purpose is to show his support for the families, it is also trying to say we need to do something about this, facing the situation of guns etc.. 

However; text B is simply about advertising and promoting the safety of children and bringing attention to the fact that child abuse is a thing and we do need to do something about it.

Target: trying to improve my explanations with the x does y to z strategy.
Task: Bullet pointing ideas using the strategy using different forms of text from the internet or newspapers. This will help me develop ideas and points I make to do with audience, form and purpose as every point I make about each individual audience, form or purpose will be stringed along with the other two, developing my work further.

Piece 1 (political speech): Video clip: http://www.youtube.com/watch?v=mwv5Q4R3pbM
Transcript: http://www.npr.org/2012/12/14/167275881/transcript-president-obamas-remarks-on-conn-school-shooting

Piece 2 (Educating Essex): Teacher: So, because you obviously want to pass your Art GCSE you made sure you went in to Mr Gowers coursework detention?
Student: Yeah, but I forgot
Teacher: There we are, thank you very much
Student: Ugh, that's silly though
Teacher: Sorry, do you want me to let you fail your GCSE's?
Student: I'm not going to fail!
Teacher: Do you want me to let you fail?
Student: No, but...
Teacher: ...unfortunately when your teacher says you need to do some study work, coursework, revision work or whatever, you need to attend. Okay, thank you, next.

Interview:
Interviewer: So nice to meet you, I'm a huge fan
No, I'm a huge fan
Interviewer: You're so incredibly talented in, in everything you do and I love this new movie that we'll talk about, and so um this really has been a couple of years for you, this kind of attention right?
Yeah, it hasn't been very long
Interviewer: Yeah, and are you used to it?
Totally! It's bizarre, but most of it actually centres in LA, so as soon as I leave LA, like nobody knows who I am or really cares so um
Interviewer: Really? Not yet!
It's almost offensive, so yeah if I'm in LA
Interviewer: You could carry around the magazines you're on the front of
Yeah, I'm just gonna get a t-shirt or just dress up as Katniss
Interviewer: With a bow and arrow
I've always wanted to dress up as Katniss and go out hiking
Interviewer: People are grabbing their dogs and out of the way! Where are you from originally?
Kentucky
Interviewer: Kentucky. And hows your mother enjoying your success?
Oh, she's very happy, she has more fun that I do, she called me one time recently when I just got into the academy which was very exciting for me, well that's exciting for any actor and I get a call from my mother when I was in England and she goes 'I did something hilarious' and I'm like 'what?' and she's like 'I voted' and I go 'voted for what?' 'the Oscars!' and I was like 'you voted for the Oscars? What do you mean?' she was like 'the ballet came here and I voted!' 'Cause she thought I would be like 'hahahaha, that's hilarious, I'm going to get kicked out of the academy' Fortunately she did it wrong and i think mailed it back to herself, So I got to do it again.
http://www.youtube.com/watch?v=frPxeO7JP90

Piece 4 (conversation between parent and child): http://www.youtube.com/watch?v=bqhsZm486Mw

Piece 5: (broadsheet piece)
http://www.theguardian.com/environment/2014/jan/30/flooding-experts-uk-adapt-climate-change

Synthetic personalisation:
Synthetic personalisation is the technique of using 'you' or 'your' to make the reader feel personally addressed. The affect of this is making the reader feel as if the piece is written to them and only to them, further engaging the reader fully into the article. In the Beyonce advert, the technique of this is that the reader of the ad feels like the article is written for them and like they need the phone. 'At last a music phone that reflects both sides of your personality.' shows that the advert is written for you, like the phone was made with your needs and personality in mind, even though they know nothing about you, they say and imply that YOU need the phone.

The findings from my twitter research suggested that age does reflect the way people type. I found that Beth-18, typed words in full, capitalised letters, however commas and full stops are missing, standard communication then deteriorates further in Heather-17 tweets, subtle differences such as 'cos' and 'kinda' slip into the tweets. It then gets more substandard by the next girl, Shona-16 who often uses such things as 'u' 'omg' and 'wtf' and then Nathalie-15 who says 'n' 'omfg' 'ffs' and 'ugh'. There is also a lack of capitalisation in all three 17, 16 and 15 year olds tweets and well as simple punctuation missing.

However; an issue that was raised was whether a tweet to someone should start with a capital letter or not, for example, a tweet made by Nathalie (15) said '@-male18- crying omfg(3 laughing emojis)' does the 'crying' start with a capital or not? Does the @ count as a name or just information, as in is it the start of the sentence or not?

Transcript-analysis:
Person one mostly always says 'yes' which shows they are simply following instructions and not clarifying any by asking questions for more information. Perhaps if they asked questions the task would have gone better and we would have had a more similar drawings to each other, as instead of just drawing, we could ask for more information or for instructions to be said in a different way so we can understand them better. Person 2 mostly always starts their sentences with 'there is a...' or 'and then...' which shows clarity and confidence in their instructions. This could have given person 2 a sense of safety and also confidence, as if the person giving the instructions said a lot of 'ums' and 'kind of' it doesn't have a sense of accuracy as they are doubting themselves. It also isn't a definite sentence if it starts with 'maybe' and 'kind of' because it isn't exactly right, it is only maybe, or kind of right.
But their sentences structures show a sense of flowing to the transcript, there are long gaps and person 1 always says 'yes' after an instruction is given, showing good communication and flowing dialogue between the two, as well as patience. But also a hint of bluntness and possibly shyness, which could hinder the task as one person may not have the confidence to question the other person if they think something wasn't done to the best standard or correctly.