Synthetic personalisation:
Synthetic personalisation is the technique of using 'you' or 'your' to make the reader feel personally addressed. The affect of this is making the reader feel as if the piece is written to them and only to them, further engaging the reader fully into the article. In the Beyonce advert, the technique of this is that the reader of the ad feels like the article is written for them and like they need the phone. 'At last a music phone that reflects both sides of your personality.' shows that the advert is written for you, like the phone was made with your needs and personality in mind, even though they know nothing about you, they say and imply that YOU need the phone.

The findings from my twitter research suggested that age does reflect the way people type. I found that Beth-18, typed words in full, capitalised letters, however commas and full stops are missing, standard communication then deteriorates further in Heather-17 tweets, subtle differences such as 'cos' and 'kinda' slip into the tweets. It then gets more substandard by the next girl, Shona-16 who often uses such things as 'u' 'omg' and 'wtf' and then Nathalie-15 who says 'n' 'omfg' 'ffs' and 'ugh'. There is also a lack of capitalisation in all three 17, 16 and 15 year olds tweets and well as simple punctuation missing.

However; an issue that was raised was whether a tweet to someone should start with a capital letter or not, for example, a tweet made by Nathalie (15) said '@-male18- crying omfg(3 laughing emojis)' does the 'crying' start with a capital or not? Does the @ count as a name or just information, as in is it the start of the sentence or not?